Shuanghui Group expects to achieve annual sales of 100 billion yuan ($14.98 billion) within five years. [Photo / China Daily]

BEIJING - Shuanghui Group, China's largest meat company, said the overall industry chain will help it achieve ambitious sales goals and promote brand value.

"I believe that we will achieve annual sales of 100 billion yuan ($14.98 billion) within five years and become the most valuable meat brand in the world. And industrialization can guarantee the high quality of our food and help avoid risks," Wan Long, chairman of the board at Shuanghui Group, told China Daily.

Early this month, the group injected almost all businesses into its listed company - Shuanghui Development Co, making it the world's most valuable meat company stock, with a market value of more than 100 billion yuan.

The industry chain will make its products traceable. The company will know the origin and health condition of the hogs it uses as well as the destination of processed products, Wan said.

Shuanghui's competitors Smithfield and Tyson are either engaged in the slaughtering or meat-processing sides of the business, he said, but not the whole chain, bringing them risks caused by fluctuating prices and supplies of materials.